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USD 3.4 billion to USD 4.16 billion in 2013-2018. This condition is predicted to continue to grow up to 30% ("Potensi bisnis kafe sentuh USD 4,16 milliar", 2016).. (Keller, 2013) explained that there are three parts to the measurement of brand image. The first part is the attribute. It is a set of characteristics or various aspects of the
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PART I Opening Perspectives 1 CHAPTER 1 Brands and Brand Management 1 PART II Developing a Brand Strategy 37 CHAPTER 2 Customer-Based Brand Equity and Brand Positioning 37 CHAPTER 3 Brand Resonance and the Brand Value Chain 76 PART III Designing and Implementing Brand Marketing Programs 111 CHAPTER 4 Choosing Brand Elements to Build Brand Equity 111
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Marketing management / Philip Kotler, Kevin Lane Keller. Dasar-dasar pemasaran /Philip Kotler, Gary Armstrong ; alih bahasa Alexander Sindoro ; penyunting bahasa Benyamin Molan Strategi pemasaran untuk organisasi nirlaba / Philip Kotler, Alan R. Andreasen ; penerjemah, Ova Emilia ; penyunting Mubasyir Hasanbasri
Buku Manajemen Pemasaran Kotler Keller Edisi 12, Buku & Alat Tulis, Buku Pelajaran di Carousell
Kotler, P. and Armstrong, G. (2013) Principle of Marketing. 15th Edition, Prentice Hall. has been cited by the following article: TITLE: The Analyses of Purchasing Decisions and Brand Loyalty for Smartphone Consumers. AUTHORS: Yu-Syuan Chen, Tso-Jen, Chen, Cheng-Che Lin
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Philip Kotler, Kevin Lane Keller. Prentice Hall, 2012 - Marketing - 657 pages. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing.
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Église Notre-Dame-de-l'Assomption de Liez Église Notre-Dame-de-l'Assomption de Liez is a church in Liez, Arrondissement of Fontenay-le-Comte, Pays de la Loire. Église Notre-Dame-de-l'Assomption de Liez is situated nearby to the town hall Mairie de Liez and the village Saint-Sigismond.
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by Philip Kotler and Kevin Lane Keller. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for.
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Philip Kotler, Kevin Lane Keller, Alexander Chernev. Pearson Education, Apr 9, 2021 - Business & Economics - 608 pages. "The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published.
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Paket 2 Buku Manajemen Pemasaran Edisi 13 Jilid 1 dan 2 Philip Kotler Kevin Lane Keller
Professor Keller iscurrently conducting a variety of research studies that address strategies tobuild, measure, and manage brand equity. His textbook on those subjects, StrategicBrand Management, added co-author Vanitha Swaminathan for its 5th edition.It has been adopted at top business schools and leading firms around the worldand has been.
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Universitas Kristen Maranatha 81 DAFTAR PUSTAKA Sumber Buku Keller, Kevin L. 2013. Strategic Brand Management ; Building, Measuring, and
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Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on those topics.
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Kini, edisi ke-13 ini, buku ini telah direvisi demi mengakomodasi berbagai perubahan yang terjadi pada teknik-teknik pemasaran dan organisasinya. Maka tidak diragukan lagi, bahwa dengan menguasai isi buku "Manajemen Pemasaran, Edisi Ke-13" ini, mahasiswa akan memiliki bekal yang solid dalam menghadapi tantangan pemasaran modern abad ke-21.
Manajemen Pemasaran Philip Kotler dan Kevin Lane Keller, Buku & Alat Tulis, Buku di Carousell
To Visit Attractions Book a visit. Liez is situated in the Vendee department and Pays de la Loire region. Below you can see some of the places that we have visited and reviewed and can recommend when you are sightseeing close to Liez in Pays de la Loire. Popular places to visit nearby include Maillezais abbey at 3 km and Nieul-sur-l'Autise at 6 km.
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53 Universitas Kristen Maranatha DAFTAR PUSTAKA Kotler, Philip., Keller, Kevin L. (2013). Manajemen Pemasaran, Jilid Kedua, Jakarta: Erlangga. Selang,C.A.D.(2013).
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Kini, edisi ke-13 ini, buku ini telah direvisi demi mengakomodasi berbagai perubahan yang terjadi pada teknik-teknik pemasaran dan organisasinya. Maka tidak diragukan lagi, bahwa dengan menguasai isi buku "Manajemen Pemasaran, Edisi Ke-13" ini, mahasiswa akan memiliki bekal yang solid dalam menghadapi tantangan pemasaran modern abad ke-21.
